Privacy
Privacy
This page explains what personal information Generation Everything may collect, how it may be used and the choices available to you.
Overview
We try to collect as little personal information as we possibly need to run the site, respond to messages, improve the experience and measure what is working.
The exact information collected depends on how you use the site: for example, whether you browse, fill in a form, sign up for emails or interact with a cookie banner.
What information we may collect
Depending on how you use the site, this may include:
- contact details you choose to send, such as your name and email address
- messages you submit through forms
- technical and usage information, such as browser type, device information, pages visited and general site activity
- cookie and consent preference information
We do not ask readers to provide more personal information than is reasonably necessary for the purpose involved.
How we may use your information
We may use information for purposes such as:
- operating and maintaining the site
- responding to enquiries or messages
- providing resources, emails or updates you have requested
- understanding site performance and improving content or user experience
- managing consent preferences and basic site functionality
- meeting legal, security or administrative requirements where needed
We aim to use personal information in ways that are proportionate, relevant and understandable rather than vague or overreaching.
Cookies and analytics
The site may use cookies or similar technologies for core site functions, remembering consent choices and measuring site usage. Where non-essential cookies or tracking are used, we aim to give you a genuine choice through the site’s cookie controls.
For more detail, including the categories of cookies we use and how to manage them, see our Cookies page.
Sharing and third parties
We may use third-party tools or service providers to help run parts of the site, such as analytics, forms, email delivery, hosting or consent management. Where that happens, those providers may process information on our behalf or receive information as part of providing their service.
We do not sell personal information to advertisers.
Where third-party links appear on this site, their own privacy practices will apply once you leave Generation Everything.
How long we keep information
We keep personal information only for as long as there is a legitimate reason to do so, such as responding to an enquiry, maintaining records, running requested services, meeting legal obligations or resolving disputes.
Where a fixed retention period is not appropriate, we use the purpose of the information and the need to keep it as the deciding factors.
Your rights
Depending on where you are and how your information is processed, you may have rights in relation to your personal data, including rights of access, correction, erasure, restriction, objection and in some cases portability.
Where consent is used, you can also withdraw that consent.
Questions, requests and complaints
If you have a privacy question or want to make a request about your information, please use our Contact page.
If you are unhappy with how your information has been handled, you may also have the right to complain to the relevant supervisory authority, including the UK Information Commissioner’s Office where applicable.